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Goodbye Google Keywords. We’ll Be Just Fine Without You.
The following post is written by Adept co-founder, Justin Spring. Justin relentlessly follows the industry and implements structures that ensure Adept stays ahead of the evolving SEO landscape. So,...
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3 Habits That Determine The Success of Content Marketing
Welcome to the wild world of content marketing. It’s a pretty busy spot. According to this research by Content Marketing Institute, 93% of B2B marketers are using content marketing. And rightfully so....
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4 Strategies To Hummingbird-Proof Your Website
Google’s Hummingbird update is currently affecting 90% (yes, you read that correctly) of all searches, and is considered the most comprehensive change to the search giant’s algorithm in the last 10...
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Internet Marketing Lessons from the Sixties? You Betcha.
In 1962, Time Magazine referred to him as “the most sought-after wizard in today’s advertising industry.” He was frequently referred to as “the father of advertising.” Fortune Magazine once called a...
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2013, Our Coffee-Addictions, and Internet Marketing Results
Wait, 2013 is over? Wow…what a rush! We recently pulled together some key performance numbers across the board. We thought it’d be nice to internally pat ourselves on the back and reflect on the...
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Magento Developers: Add a Custom Field to the Category Admin Page
The ability to tailor a Magento installation to a specific business’ needs can be critical for SEO performance. This is specifically true when it comes to title tags, header text and content on...
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The 5 Necessary Elements of a Perfect PPC Landing Page
A finely-tuned paid campaign has two strong anchor points: the ad itself, and a corresponding landing page. The ad itself is often your first online impression to potential customers. To be effective,...
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4 Essential Components To Dominate Local SEO
What if I told you that the world wide web is most engaging when it’s extremely local? With research indicating that 97% of consumers searching for local businesses on-line, optimizing for these...
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4 Defining Phases That Make or Break a Pay Per Click Ad
The effectiveness of a Pay Per Click campaign hinges on its ability to reach and inspire your prospective buyer. In a crowded space like a search results page, this can be a tall task for your ad. How...
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How To Determine The Lifetime Value of Your E-Commerce Customers [Tutorial]
Today’s marketing efforts must account for profitability. At the end of the day we need to make sure a customer’s value exceeds what we are spending to acquire that customer, which means – queue music...
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